Warner Bros. Updates Its Iconic Shield Logo

Three years in the making.

By
Entertainment
24,763 Hypes 21 Comments

From movies to TV, Warner Bros. has remained one of the titans of the entertainment industry and member of the “Big Five” film studios since its establishment in the 1920s. However, with such an expansive portfolio of titles, one of the company’s biggest challenges consisted of maintaining a cohesive brand identity on the big and small screens. Its signature blue and gold shield logo had not been updated since 1993 and was difficult to fit across newer forms of media like streaming platforms. The studio decided to team up with design firm Pentagram to modernize the logo and make it more adaptable across its versatile properties.

Designer Emily Oberman and her team conducted 140 interviews with employees to better understand the legacy and sentiment of the brand. The shield remained an important nod to the company’s rich legacy but by employing the golden ratio, it was revamped with a cleaner aesthetic. The sash across the shield was removed and the brighter version of the Warner Bros. blue hue was infused into the reworked emblem. The design team also introduced a more modern typeface of the “WB” monogram and a custom font that could translate across the studio’s digital and print assets.

Warner Bros. Chair and CEO Ann Sarnoff celebrated the launch of the new logo last week by unveiling the studio’s rebranded water tower. “As we approached our centennial, we thought it was the right time to take a good look at our brand, what it stands for and the values it represents,” said Sarnoff in a press release.

The new shield logo will be implemented onto screens in early 2020. In other entertainment news, Christian Bale recently confirmed that he turned down a fourth Batman to follow director Christopher Nolan’s wishes to keep it a trilogy.

Read Full Article
Source
Adweek
Image Credit
Pentagram

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

102 Users Online

What to Read Next

DaBaby Joins Blac Youngsta in New Single 'Like a Pro'
Music

DaBaby Joins Blac Youngsta in New Single 'Like a Pro'

From Youngsta’s upcoming album ‘Church on Sunday.’

Air Jordan IV Gets a Formal Update With "Dress Code" PE
Footwear

Air Jordan IV Gets a Formal Update With "Dress Code" PE

Limited to just 29 pairs.

Bad Bunny Releases Video for "Vete"
Music

Bad Bunny Releases Video for "Vete"

The Puerto Rican artist returns with a new single.


Medicom Toy and Karimoku Introduce 400% 'HALF & HALF' BE@RBRICK
Design

Medicom Toy and Karimoku Introduce 400% 'HALF & HALF' BE@RBRICK

Utilizing contrasting shades of wood.

PopSockets Introduces New PopGrip AirPods Holder Accessory
Tech

PopSockets Introduces New PopGrip AirPods Holder Accessory

Never lose your AirPods again.

Woolrich Taps mastermind JAPAN for Winter Capsule
Fashion

Woolrich Taps mastermind JAPAN for Winter Capsule

A melding of heritage and streetwear influences.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.