logos
Located in America’s second-largest mall.
A nod to Rob Janoff’s original design.
The Swan turns its head upwards and is poised to take flight.
Inspired by Art Deco of the ’20s.
The updated visuals took two years to develop.
A slight adjustment to the iconic insignia.
Is this the beginning of the end for the creative industry?
A fascinating critique of today’s consumerist culture.
Calling to mind visions of the future from when it was introduced in the ’70s, to when it was replaced again in 1992.
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