It’s hard to deny that technological breakthroughs have benefited modern designers, but it has also become increasingly clear that advances in artificial intelligence could have a big impact on the future of human creativity. Case in point are hyper-personalized programs like Mark Maker, a new prototype that generates logos and refines them based on the user’s feedback.
Using a genetic algorithm, Mark Maker generates logos based on a random “gene pool”; when logos are “liked” by the user, new logos are then created by borrowing and recombining their traits. Each logo is created by breaking a design in half, so that it contains both a base design and an accent element. The result is a system that “learns” and can create a personalized, visual vernacular for virtually any company, while also hinting at possibly significant changes in the lives of human designers.
Try Mark Maker for yourself here.