Apple Celebrates Its New Jersey American Dream Store Opening With 1997 "Rainbow" Logo Revival

Located in America’s second-largest mall.

Tech
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Apple has just revived the classic 1997 Apple “Rainbow” logo for the opening of its American Dream store in New Jersey. Located in the second-largest mall in the United States (3 million sq-ft) the announcement was met with a modern version of the classic logo which sees the flat illustration given a 3D helix effect.

The tech giant is known to play with its retro logos of the past and even saw a rework back in 2021 with the launch of its colorful iMacs. Those in the area can expect the mall to open on Saturday, December 3 at 11:00 a.m. EST.

Apple American Dream
1 American Dream Way
Space D228
East Rutherford, NJ 07073
(201) 728-0255

In other tech news, here are Apple’s App Store award winners for 2022.

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