Netflix Reveals a New Intro Logo Animation

The updated visuals took two years to develop.

By
Entertainment
37,722 Hypes 18 Comments

Through the countless hours of must-see content–from the recent Bandersnatch to the hit Stranger Things–we’re all quite familiar with Netflix‘s logo animation that appears before every Originals programming: an embossed version of Netflix in all caps, followed by its logo in red on a white background.

The streaming service has now unveiled a refreshed version of the intro graphics, which will be implemented on Originals shows and movies premiering on or after February 1. The updated branding depicts a ribbon version of its recognizable letter “N” zooming into kaleidoscope of colors. A spokesperson for Netflix told Fast Company that the barcode visualization came from “the idea of turning Netflix’s own show thumbnails sideways, like records on a shelf.”

The process took two years for the company’s in-house design team and an external agency to complete. The aim is to put Netflix’s viewing experience and content on par with HBO and other movie studios, and mimic the theater-going sense of walking through the concourse–as opposed to just binging one show to the next. Netflix will however keep the original sound from its previous visuals.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

396 Users Online

What to Read Next

Japan Introduces Its Latest Food Creation: Chocolate Ramen
Food & Beverage

Japan Introduces Its Latest Food Creation: Chocolate Ramen

“Oishii,” or “not for me?”

Drake Surprises Crowd at A$AP Rocky's Show and Performs "Sicko Mode"
Music

Drake Surprises Crowd at A$AP Rocky's Show and Performs "Sicko Mode"

Drizzy does his best to fill in for Travis Scott.

Eddie Huang x adidas UltraBOOST "CNY" Honors the Lucky Color Red
Footwear

Eddie Huang x adidas UltraBOOST "CNY" Honors the Lucky Color Red

Good luck and good fortune this Chinese New Year.


UNDERCOVER Shares an Intimate Spring/Summer 2019 Collection Documentary
Fashion

UNDERCOVER Shares an Intimate Spring/Summer 2019 Collection Documentary

“Behind THE NEW WARRIORS.”

Nike x EA Sports Reveal "Madden Pack" VaporMax and Hoodie
Sports

Nike x EA Sports Reveal "Madden Pack" VaporMax and Hoodie

In time for Super Bowl LIII.

Soccer Mommy Debuts "Blossom" Demo and Releases "Be Seeing You"
Music

Soccer Mommy Debuts "Blossom" Demo and Releases "Be Seeing You"

The 21-year-old songstress shares her earlier projects.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.