A Ma Maniére Debuts "Handle With Care" Short Film
To accompany its Air Force 1 High & Low “Hand Wash Cold.”
Ahead of the release of its collaborative Nike Air Force 1 Low & Air Force 1 High “Hand Wash Cold,” A Ma Maniére has debuted a special short film dubbed “Handle With Care.” Exploring the concept of duality between a young man and his older self, the film aims to show the value of treating the things that you care about most with respect.
While the young man in the film is hustling through his day-to-day lifestyle and taking the challenges that come his way in stride, his grown-up counterpart provides a more retrospective point of view, as he’s seen teaching a young child towards the end. However, there’s a common thread connecting the two stages of the main character’s life: his love for — and appreciation of — his footwear. This ties into A Ma Maniére’s new “Hand Wash Cold” lifestyle extension perfectly, and is a compelling lead-in to its forthcoming collaborative product, all soundtracked by producer THX Beats.
Check out “Handle With Care” in its entirety above. If you’re interested in learning more about A Ma Maniére’s collaborative Air Force 1s, you can check them out in detail here, and expect a release on December 7, with the Low priced at $170 USD and the High retailing for $180 USD.
For more footwear news, be sure to look at our top 10 sneakers of 2019 list.
