Coca-Cola Joins Starter Black Label for Collegiate-Inspired Capsule Collection

Featuring varsity jackets, tracksuits & more.

By
Fashion
5,853 Hypes 7 Comments

After teaming up with Acne Studios earlier this year for a range of denim layers, Starter Black Label returns with a football-focused and collegiate-inspired capsule collection in partnership with Coca-Cola. Featuring athletic silhouettes and retro aesthetics, the selection of apparel combines sports, style and pop culture.

Receiving a red and black makeover, Starter Black Label’s iconic satin jacket is updated to resemble a varsity jacket with striped detailing, football patches and “Coca-Cola University” branding. A wool version of this jacket is lined with a colorful football illustration from Coca-Cola’s archives, further highlighting the capsule’s collegiate detailing.

Another collection highlight includes a tracksuit, available in red and black colorways, with co-branded tape detailing found along the sleeves and down the pants. Crew neck sweatshirts, T-shirts, sweatpants and hats round out the collection, featuring embroidered Coca-Cola logos, a fuzzy “C” script and branded zipper pulls and buttons. Soft wool bucket hats finish off the looks.

Beginning November 1, the collaborative capsule collection will be available on Starter Black Label and Coca-Cola’s websites, Macys.com, and in-store at Walter’s, a specialty boutique located in Coca-Cola’s hometown of Atlanta.

In case you missed it, check out HYPEBEAST’s interview with Kate Dwyer, Coca-Cola’s Head of Global Licensing and Fashion.

Read Full Article

What to Read Next

Cartier's Diamond-Encrusted Black Ceramic Juste un Clou Will Set You Back $19K USD
Fashion

Cartier's Diamond-Encrusted Black Ceramic Juste un Clou Will Set You Back $19K USD

Only 10 pieces are available worldwide.

Moncler Genius Unveils Latest Festival-Inspired Collection For 3 Moncler Grenoble
Fashion

Moncler Genius Unveils Latest Festival-Inspired Collection For 3 Moncler Grenoble

Presented by Moncler
Cowboy design cues.

Opening Ceremony and HOKA ONE ONE Team up for Tonal Bondi 5 Pack
Footwear

Opening Ceremony and HOKA ONE ONE Team up for Tonal Bondi 5 Pack

Two masterfully minimalist takes on the road running silhouette.


This One-Of-Five Jaguar C-X75 Stunt Car From James Bond 'Spectre' Is up for Auction
Automotive

This One-Of-Five Jaguar C-X75 Stunt Car From James Bond 'Spectre' Is up for Auction

It was driven by Dave Bautista’s character, Mr. Hinx.

Apple's Rumored 'AirTags' Help You Locate Misplaced Items
Tech

Apple's Rumored 'AirTags' Help You Locate Misplaced Items

The unconfirmed system sounds similar to Tile.

Italian Scooter Brand Vespa and Sean Wotherspoon Host a Unique Launch Event in Milan
Automotive 

Italian Scooter Brand Vespa and Sean Wotherspoon Host a Unique Launch Event in Milan

Presented by Vespa
The designer’s first trip to Italy.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.