NBA on TNT Celebrated the Start of Basketball Season With a Tip-Off Pop-Up in L.A.

Featuring performances by Dom Kennedy and Soulection.

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The NBA regular season kicked off last week, and NBA on TNT celebrated with a pop-up event in Los Angeles. The two-day long experience, which took place on October 21 and 22, included customizations, live performances, giveaways and viewing parties.

The experience kicked off in Los Angeles at Nice Kicks, where attendees enjoyed art installations by Victor Solomon and the chance to customize jerseys with specially-designed patches, alongside a curated display of Mitchell & Ness merchandise. Throughout the day, basketball-themed giveaways were also on hand for those who stopped by the pop-up. The party heated up on Monday night when music collective Soulection performed for attendees. L.A.-native Dom Kennedy also hit the stage, closing out night one’s festivities. On Tuesday evening, DJ duo Jeff Gordon spun into the night and got fans hyped for a live viewing of the highly anticipated game featuring the Lakers going up against the Clippers. Ultimately, Kawhi Leonard and the Clippers topped the Lakers in the battle for Los Angeles, but the party kept its high energy well into the night.

Check out the NBA on TNT Tip-Off Pop-Up in the images above, and be sure to tune into TNT to catch the rest of the 2019-2020 NBA season.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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