Olivia Kim and Nike Salute '90s NYC Street Fashion With "No Cover" Collection
Megan Rapinoe, John Waters and Binx Walton appear in the lookbook.
Olivia Kim — the Vice President of Creative Projects at Nordstrom — and
Grounded in rave and hip hop-aesthetics and presenting intentionally androgynous cuts, the collaborative footwear and apparel is meant for everyone — hence the “No Cover” moniker, a clever nod to the at-the-door charges often associated with New York nightlife. It’s also awash in bright and bold colors, ranging from vibrant neons to glittering pink accents. These design points and all-inclusive nature are direct references from Kim’s past: much of the gear she desired in the ’90s was crafted exclusively for men and wasn’t available in her size.
There are sixteen pieces of apparel to be had here, ranging from tennis dresses and puffer jackets to t-shirts and fanny packs. However, the most standout items are the five footwear choices — the Air Force 1 Low, Air Jordan 4, Air Mowabb, Air Footscape and Air Max 98. Each pair encapsulates the collection’s ethos in its own unique fashion: the AF1 offers a corduroy base with a snakeskin Swoosh from 1996, the Air Jordan 4 pulls from the classic AJ4 “Black Cat” in both style and name by equipping its upper with black pony hair, and the Mowabb explores its “dual personalities” with bold new accents. Meanwhile, the Footscape equips a vivid zebra print and the Air Max 98 nods to Kim’s love of dancehall music/Rasta style with green, yellow, and red accents.
Kim drove her inspiration home even further by bringing three heavy hitters on board for the lookbook, stating: “The collection, in a sense, very much matches the personalities of these people who inspire me. It’s amazing to have Megan Rapinoe, John Waters and Binx Walton as faces of the campaign.”
The full collection will release at Nordstrom x Nike boutiques, online at nordstrom.com/xnike and on Nike SNKRS come October 31st. It’ll then hit other North American Nordstrom stores and global retailers on November 8th.
In other Nike news, its Black History Month football kit is available for purchase now.