Tunisian DJ and electronic music producer Loco Dice is partnering with Amsterdam-based label Daily Paper once again for a capsule collection. The third collaboration, titled “Souks of Maghreb,” pays homage to the culture of North Africa, while celebrating Loco Dice and Daily Paper Co-Founder Abderrahmane Trabsini’s connection to the region.
The collection includes a variety of T-shirts, long sleeve shirts, caps, socks and tote bags sporting co-branded graphics and chili pepper imagery. Highlights include a White Saffron Jeleba with bold blue and red detailing, along with a Loco Dice x Daily Paper rug that will be sold exclusively in Italy. The designs featured in the collection were inspired by different types of spices, capturing the colors and spirit of the North African marketplace.
“The Souks of Maghreb capsule is a collection extremely close to my heart. It provides the world with a taste of Marrakech: the colors, traditions and the red city’s famous market district, the souk,” Trabsini explains. “Shooting the campaign and including key cultural pieces within the capsule is how we wanted to not only pay homage to my great city but showcase the injections of tradition.”
Take a look at the lookbook, shot in Marrakech, Morocco, in the gallery above. The Loco Dice x Daily Paper collection is set to launch on October 18 on Daily Paper’s website, at its Flagship Store in Amsterdam and at select retailers in Italy. Prices range from $17 to $180 USD.
In other news, Awake NY launched its Fall/Winter 2019 collection informed by bold graphics and vibrant colors.