After making its appearance during Off-White™‘s recent Women’s Spring 2020 Ready-to-Wear “Meteor Shower” runway show held in Paris, and again on Virgil Abloh‘s IG, Off-White™’s new logo has been confirmed via a range of T-shirts.
The new black tees, aptly dubbed “NEW LOGO T-SHIRT,” have hit Off-White™’s online store and features the graphics of a face in the middle and two hands on the sides, one under the word “Off” and the other under the word “White.” The updated logo appears on the both the front and back of the shirt, along with the garment tags.
Off-White™ has faced some legal battles in the past regarding copyright infringement, which could be one of the reasons for the logo change. According to the Justia database, Off-White™ filed this new trademark logo on September 13. The application reads, “the mark consists of a sinking person’s hands and face below the words ‘Off’ and ‘White,’” and will be used on everything from apparel and headwear to shoes and sleeping masks.”
Off-White™’s “NEW LOGO T-SHIRT” is available online now in both men’s and women’s sizing for $340 USD.
In related news, Virgil Abloh and Evian Release “MAKE A RAINBOW” 75cl water bottle.