Virgil Abloh Teases Potential New Off-White™ Logo

Showcased recently in Paris.

By
Fashion
34,259 Hypes 2 Comments

Off-White™‘s signature “X” logo maybe getting a revamp soon, as teased by the label’s founder Virgil Abloh.

The potential new Off-White™ logo was shared on Instagram by Abloh, which features the graphics of a face in the middle and two hands on the sides, one under the word “Off” and the other under the word “White.” Along with some “miscellaneous images” Abloh captioned the post “@off____white™ **updated identity.”

The logo already appeared during the brand’s recent Women’s Spring 2020 Ready-to-Wear runway show held in Paris dubbed “Meteor Shower,” and also appears on a range of garment tags for the collection.

According to the Justia database, Off-White™ filed this new trademark logo on September 13. The application reads, “the mark consists of a sinking person’s hands and face below the words ‘Off’ and ‘White,’” and will be used on everything from apparel and headwear to shoes and sleeping masks.”

Over the past few months Off-White™ has faced some legal battles regarding copyright infringement. Helly Hansen filed a complaint in the federal court of Illinois accusing Off-White™ of having copied “the white stripes and another contrasting color that appear on the shoulders and sleeves of the shirts and on the outer seams of the pants.” This could be one of many reasons for Off-White™’s logo change. Keep it locked here as the story unfolds.

In related news, Virgil Abloh’s “MARKERAD” IKEA collection launches next month.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1165 Users Online

What to Read Next

Kyle Kuzma Signs Five-Year Endorsement Deal With PUMA
Footwear

Kyle Kuzma Signs Five-Year Endorsement Deal With PUMA

With the footwear brand calling the deal “a huge step for our brand.”

Verdy & Blackmeans Unveil a Collaborative Coin Pouch
Fashion

Verdy & Blackmeans Unveil a Collaborative Coin Pouch

Exclusively for Verdy Harajuku Day.

Online Exclusive Brand from Yohji Yamamoto, S’YTE Launches FW 2019 Collection
Fashion

Online Exclusive Brand from Yohji Yamamoto, S’YTE Launches FW 2019 Collection

Presented by Yohji Yamamoto
Manufactured in Japan.


BMW Reveals the 2020 X5 M and X6 M Models
Automotive

BMW Reveals the 2020 X5 M and X6 M Models

Both are also available in high-performance Competition versions.

By Walid Crafts Sashiko Tapestry Messenger Bag
Fashion

By Walid Crafts Sashiko Tapestry Messenger Bag

Made from recycled vintage fabric.

Developer Reveals Updated Version of 'GoldenEye 007' Created With Unreal Engine
Gaming

Developer Reveals Updated Version of 'GoldenEye 007' Created With Unreal Engine

‘GoldenEye 25’ is the modern version of the N64 classic.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.