Medicom Toy Celebrates 45 Years of Hello Kitty With Generational BE@RBRICK Iterations

Bringing back ’70s, ’90s and ’00s nostalgia.

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Back in June, we saw the release of Medicom Toy‘s ’70s and ’80s-inspired Hello Kitty BE@RBRICKS. Teaming up with Sanrio once again, the Japanese toymaker has returned, calling in Hello Kitty with three distinctive colorways reminiscent of the ’70s, ’90s and ’00s.

Dubbed “BE@RBRICK Hello Kitty Generation ’70s,” the figure sees a crisp white head, painted with long whiskers and a tiny nose to match the tiny eyes. The character is dressed in solid blue overalls with two white buttons near the shoulders. Both the arms and feet have been kept white, while a bright red ribbon-tie by the left ear finishes off the design. The same iconic ribbon appears on the ’00s version of the Hello Kitty BE@RBRICK. This time, the overalls come in black, contrasted against a head and body glossed in a bright silver palette.

The final BE@RBRICK is the ’90s version. At the top of the head is a pink flower with a yellow pistil, matching the yellow nose below. Round black eyes are framed by three whiskers on both sides of the face set on a clean white base that also covers the figure’s arms and feet. One distinctive detail of the piece is its pink overalls, intricately decorated with broken lines and subtly filled shadows to depict a quilted top. All three figures come with slight nuances, like indented toes and articulated arms, finishing off the designs of the generational collectibles.

The Hello Kitty BE@RBRICKs will be available on November 1, 11 p.m. EST at cjmart.jp in 100% and 400% sizes for $121 USD, alongside the 1000% size of the 70’s version for $404 USD.

Elsewhere, Medicom Toy and Pushead have linked up for a polished earth-toned BE@RBRICK.

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BE@RBRICK HELLO KITTY Generation 90s 100% & 400%

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