Sanrio

Medicom Toy Celebrates 45 Years of Hello Kitty With Generational BE@RBRICK Iterations
Design

Medicom Toy Celebrates 45 Years of Hello Kitty With Generational BE@RBRICK Iterations

Bringing back ’70s, ’90s and ’00s nostalgia.

Reebok Instapump Fury Gets Sanrio Look With Gudetama Design Theme
Footwear

Reebok Instapump Fury Gets Sanrio Look With Gudetama Design Theme

“The egg with the butt” becomes a design inspiration.

Amuro and Hello Kitty Come Under Attack in New 'Gundam vs. Hello Kitty' Trailer
Entertainment

Amuro and Hello Kitty Come Under Attack in New 'Gundam vs. Hello Kitty' Trailer

The Japanese icons come together to celebrate their 40th and 45th anniversaries.

Medicom Toy Drops a Set of Vintage 'Hello Kitty' BE@RBRICKs
Design

Medicom Toy Drops a Set of Vintage 'Hello Kitty' BE@RBRICKs

Taking it back to the ’70s and ’80s.

Hello Kitty Celebrates 45th Anniversary With Massive Art Exhibition
Arts

Hello Kitty Celebrates 45th Anniversary With Massive Art Exhibition

100 international artists reimagine the famed Sanrio mascot.

'Gundam' & 'Hello Kitty' Clash in Space to Celebrate Respective Anniversaries
Entertainment

'Gundam' & 'Hello Kitty' Clash in Space to Celebrate Respective Anniversaries

Commemorating 40 and 45 years of the iconic franchises.

Snapchat Releases a Sanrio Sticker Pack
Tech

Snapchat Releases a Sanrio Sticker Pack

Featuring Hello Kitty, Gudetama and more.

BAPE Gets Ready for Valentine's Day With New Collaboration
Fashion

BAPE Gets Ready for Valentine's Day With New Collaboration

Perfect gifts for your loved ones.

Yohji Yamamoto to Collaborate With Hello Kitty Parent Company Sanrio
Fashion

Yohji Yamamoto to Collaborate With Hello Kitty Parent Company Sanrio

In one of the more unlikely collaborative endeavors in recent memory, famed designer Yohji Yamamoto

Sanrio x UNDERCOVER x Medicom Toy Hello Kitty GILAPPLE
Design

Sanrio x UNDERCOVER x Medicom Toy Hello Kitty GILAPPLE

Having already unveiled the all-new GILAPPLE Sliver Light earlier today, UNDERCOVER commissioned

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.