Sanrio

BAPE and BE@RBRICK to Release "Baby Milo" Collectible
Toys

BAPE and BE@RBRICK to Release "Baby Milo" Collectible

In celebration of the brands 30th anniversary.

The Air Jordan 1 Retro High OG "UNC Toe" Graces This Week's Best Footwear Drops
Footwear 

The Air Jordan 1 Retro High OG "UNC Toe" Graces This Week's Best Footwear Drops

Appearing alongside the new adidas Crazy Infinity, JJJJound x Vault by Vans, Salehe Bembury x Crocs, Sanrio x Converse and more.

Sanrio Taps Converse Japan for Four All Star Colorways
Footwear

Sanrio Taps Converse Japan for Four All Star Colorways

Featuring Cinnamoroll, My Melody and Hello Kitty.

Hello Kitty and Friends Arrive on the adidas Forum Bonega
Footwear

Hello Kitty and Friends Arrive on the adidas Forum Bonega

Featuring a lace chain and bow charm.

Hello Kitty and Friends Outfit the adidas Stan Smith
Footwear

Hello Kitty and Friends Outfit the adidas Stan Smith

Featuring a Hello Kitty pouch on top.


Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Advisory Board Cyrstals graphic-print hoodie.

Kidrobot Is Releasing a Massive 36-Inch "Art Giant" Hello Kitty Figure
Toys

Kidrobot Is Releasing a Massive 36-Inch "Art Giant" Hello Kitty Figure

Look for it at New York Comic Con booth #2900.

Hello Kitty Joins adidas Originals for Three Footwear Styles
Footwear

Hello Kitty Joins adidas Originals for Three Footwear Styles

Featuring looks on the Superstar, Forum Low and Astir.

Editor's Picks: Our Favorite Sneakers of 2022 So Far
Footwear 

Editor's Picks: Our Favorite Sneakers of 2022 So Far

HYPEBEAST staff members share what they’ve rotated in the year’s first six months.

Official Images of the Hello Kitty x Nike Air Presto
Footwear

Official Images of the Hello Kitty x Nike Air Presto

The iconic Sanrio character’s face dresses up the base in all-over fashion.

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