BLACKPINK and My Melody Launch DEADLINE World Tour Collaboration
Blending Sanrio’s signature sweetness with the quartet’s modern aesthetic.
Summary
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BLACKPINK has partnered with Sanrio to launch a limited-edition My Melody collaboration on January 8, 2026, to celebrate the Japanese leg of their DEADLINE world tour
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The collection reimagines the iconic character with a modern, edgy aesthetic using a black-and-pink color palette and includes items such as cropped puff jackets, hoodies, and mascot plushies
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Merchandise is available starting today through the official Weverse and YGEX online stores, as well as physical pop-up locations and live concert venues across Japan
The worlds of K-pop and Kawaii culture have officially collided. To commemorate the Japanese leg of their “DEADLINE World Tour, BLACKPINK has joined forces with Sanrio for a limited-edition collaboration featuring the iconic character My Melody. Launching today, the collection serves as a follow-up to the group’s high-profile project with fragment design, blending Sanrio’s signature sweetness with the quartet’s edgy, modern aesthetic.
The lineup features My Melody reimagined in a “Black and Pink” color palette, sporting “bad girl” details like black hoods and pink eyeshadow to match the group’s fierce stage presence. The collection includes 23 distinct items, ranging from apparel—such as reversible cropped puff jackets and zip-up hoodies—to collectible accessories like mascot plushies, backpacks, and light stick rings. A standout design element found across the range is a large, charming ribbon placed on the back of My Melody, adding a refined touch to the street-ready pieces.
Fans can secure the collection starting at 12:00 PM today via the BLACKPINK Weverse Shop and the YGEX Official Store. For those in Japan, the merchandise will also be available at dedicated DEADLINE pop-up stores, select BEAMS outlets, and directly at Tokyo Dome during the concert dates from January 16 to 18.
