UNDERCOVER Reunites With Sanrio for New Hello Kitty and My Melody Collection
Continuing to celebrate the 50th anniversaries of these two beloved characters.
Summay
- UNDERCOVER and Sanrio are collaborating to celebrate the 50th anniversaries of Hello Kitty and My Melody
- The collection features apparel and accessories adorned with their ribbon-themed graphics
- The collection launches exclusively at UNDERCOVER ISETAN THE STAGE on October 29
UNDERCOVER and Sanrio are continuing their partnership, launching a new joint product collection to celebrate the 50th anniversaries of Hello Kitty and My Melody. This collaboration marks a return from their previous Hello Kitty collection in 2024.
The collection highlights both beloved Hello Kitty and My Melody, featuring their iconic graphics adorned with ribbons —a popular design from the last issue. The product lineup includes apparel with original brand graphics intricately embroidered with beads, as well as accessories such as pouches, pins, and figurines. Kids’ size T-shirts will also be available.
Unique items in the collection include a My Melody figure encased in a transparent apple, a triple collaboration with MEDICOM TOY, and an archive keychain of Hello Kitty holding a “Gilapple.”
The new UNDERCOVER x Sanrio collection will be exclusively available for purchase at UNDERCOVER ISETAN THE STAGE, starting from October 29.
UNDERCOVER ISETAN THE STAGE
3-14-1 Shinjuku, Shinjuku-ku,
Tokyo, Japan
