Coca-Cola Introduces World's First Bottle Made From Ocean Plastic Waste

The company’s latest sustainability initiative.

Food & Beverage
33,894 Hypes 7 Comments

Continuing its focus on sustainability, Coca-Cola recently introduced the world’s first bottle made from recycled ocean plastic waste. Launching in an initial edition of 300 bottles, the innovative bottles are crafted from 25 percent marine waste collected by volunteers during 84 beach cleanups in Spain and Portugal.

Coca-Cola was able to create the bottle through a partnership with Dutch startup Ioniqa Technologies and its PET plastic supplied Indorama Ventures. Ioniqa created a new technology that depolymerizes PET in monomers that can then be re-polymerized into new plastic by Indorama ventures.

The new bottle is part of the beverage purveyor’s plans to roll out enhanced recycled content in its products for 2020 in a move to eliminate the concept of single-use plastic and plastic waste altogether. If Coca-Cola is successful it could become the first fast-moving consumer goods company to function without traditional plastic waste packaging.

In case you missed it, Doritos turns up the heat with its new Screamin’ Sriracha flavor.

Read Full Article

What to Read Next

Coca-Cola's New Flavor Explores What Dreams Taste Like
Food & Beverage

Coca-Cola's New Flavor Explores What Dreams Taste Like

Featuring a collaboration with Tomorrowland.

Coca-Cola Japan Releases Anniversary Super Nintendo World Design
Food & Beverage

Coca-Cola Japan Releases Anniversary Super Nintendo World Design

In celebration of the park’s one year anniversary.

Coca-Cola Develops Eco-Friendly Cap That Stays Attached
Food & Beverage

Coca-Cola Develops Eco-Friendly Cap That Stays Attached

Ensuring that they are recycled as well.


Coca-Cola and Spirit Jersey Create Cosmic Prints for Merchandise Capsule
Fashion 

Coca-Cola and Spirit Jersey Create Cosmic Prints for Merchandise Capsule

Presented by Coca-Cola
Introducing a Starlight-inspired collaboration created with innovative manufacturing techniques.

Nike Releases Winter-Ready Air Max 97 "Utility" Pack
Footwear

Nike Releases Winter-Ready Air Max 97 "Utility" Pack

Offered up in “Sepia Stone/Moon Particle/Total Orange” & “Black/Grey” colorways.

Pharrell Announces Something in the Water 2020
Music

Pharrell Announces Something in the Water 2020

Expanding on the festival’s offerings.

Zoë Kravitz Has Been Cast as Selina Kyle in 'The Batman'
Entertainment

Zoë Kravitz Has Been Cast as Selina Kyle in 'The Batman'

The new Catwoman?

Amaarae Shares Fever Dream-Like Visual for "Like It"
Music

Amaarae Shares Fever Dream-Like Visual for "Like It"

Off the Ghanaian alté songstress’ forthcoming EP.

Hudson Mohawke & Lunice Debut New TNGHT Songs for Radio 1 Essential Mix
Music

Hudson Mohawke & Lunice Debut New TNGHT Songs for Radio 1 Essential Mix

It looks like TNGHT’s hiatus might be over.


New Trailer for Live-Action 'Lady and the Tramp' Teases Iconic Spaghetti Dinner Scene
Entertainment

New Trailer for Live-Action 'Lady and the Tramp' Teases Iconic Spaghetti Dinner Scene

Disney’s latest remake arrives on Disney+ later this year.

J Balvin & Bad Bunny Revisit Their 'OASIS' Album for New "La Cancion" Visual
Music

J Balvin & Bad Bunny Revisit Their 'OASIS' Album for New "La Cancion" Visual

Directed by Colin Tilley.

'El Camino' Alternate Ending Revealed by Director & 'Breaking Bad' Creator
Entertainment

'El Camino' Alternate Ending Revealed by Director & 'Breaking Bad' Creator

A different turn of events for Jesse Pinkman.

Travis Scott Earns His First No. 1 Billboard Hot 100 Debut with "Highest in the Room"
Music

Travis Scott Earns His First No. 1 Billboard Hot 100 Debut with "Highest in the Room"

Another impressive achievement for the ‘Astroworld’ superstar.

GALL Delivers SS20 Collection Based on Idea of "Nothingness"
Fashion

GALL Delivers SS20 Collection Based on Idea of "Nothingness"

Featuring all-over abstract prints and customizable outerwear.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.