Yohji Yamamoto Pour Homme Rejoins New Era for Logo-Laden SS19 Capsule

Repurposing the designer’s signature tag into understated branding.

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Following the duo’s signature-heavy Fall/Winter 2018 offering, long-term cohorts Yohji Yamamoto and New Era reunite for another collaborative release. Centering around the iconic tag from Yamamoto’s mainline Pour Homme collection, the trio of wearables includes a branded New Era cap, a plain tee and trim satchel-style bag, referred to as a “sacoche” in Japanese parlance. The all-black items all emphasize Yamamoto’s rectangular grey tag, which is completed by elegant “Pour Homme” branding.

The collaborative items hit Yohji Yamamoto’s web store and stockists on February 6.

Elsewhere, Yamamoto linked with Dr. Martens for a double monk strap derby.

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Yohji Yamamoto Pour Homme x New Era Spring/Summer 2019 collection

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