adidas Sees a 600% Increase in YEEZY Sales

Ye’s pledge to lace everyone was a good step after all.

Footwear
57,440 Hypes 56 Comments

Kanye West promised YEEZY’s for everyone, and it looks like his pledge has made a valuable return for adidas. Widespread releases opened up the market for consumers to get their hands on pairs of 350s, 500s and 700s, allowing for sales to grow by no less than 600% in Q4 of 2018.

NPD Group’s Matt Powell also noted that sports lifestyle silhouettes, which includes casual and athletic-inspired pairs, grew by 10% in Q4, while Jordan Brand and Converse declined. Nike saw an increase in sales, a promising step that solidifies them as the world’s largest athletic footwear company.

West’s political viewpoints once again appear not to have diminished sales, yet Powell also notes remains unknown whether adidas’ selling streak will remain strong as more pairs are poised to hit the market.

With a number of spring-ready YEEZY releases slated for the months ahead, only time will tell how successful Ye’s production tactics will continue to be.

In other footwear news, Nike takes it West just in time for the NBA All-Star Game. 

Read Full Article

What to Read Next

adidas YEEZY SLIDE Appears in Vivid "Glow Green"
Footwear

adidas YEEZY SLIDE Appears in Vivid "Glow Green"

Another one for the summer rotation.

The adidas YEEZY 500 "Blush" is Getting a Reissue
Footwear

The adidas YEEZY 500 "Blush" is Getting a Reissue

Another chance to Mr. West’s original YEEZY 500 colorway is coming this Fall.

adidas YEEZY 450 "Resin" is Revealed
Footwear

adidas YEEZY 450 "Resin" is Revealed

The monochromatic colorway is expected to release in December.


adidas YEEZY 500 High Emerges in "Frosted Blue"
Footwear

adidas YEEZY 500 High Emerges in "Frosted Blue"

Kanye’s boot-like silhouette gets hit with its most colorful arrangement to-date.

BAPE Dresses Its Type 1 BAPEX With ABC CAMO Straps
Watches

BAPE Dresses Its Type 1 BAPEX With ABC CAMO Straps

With signature detailing.

This Air Jordan 1 Mid Is for the Hardcore Lakers Fan
Footwear

This Air Jordan 1 Mid Is for the Hardcore Lakers Fan

Taking it West.

Samsung Announces 1TB Phone Storage Is on the Way
Tech

Samsung Announces 1TB Phone Storage Is on the Way

Groundbreaking capabilities in the palm of our hands.

Soulland Unveils VHS Rental Store-Inspired SS19 Lookbook
Fashion

Soulland Unveils VHS Rental Store-Inspired SS19 Lookbook

Entitled “VIDEO DEAD VOL. 1.”

MLB Plasters Its Favorite Clubs Onto Chunky Sneakers
Footwear

MLB Plasters Its Favorite Clubs Onto Chunky Sneakers

In seven different looks.


Here's How to Get the New Character in 'Super Smash Bros. Ultimate' for Free
Gaming

Here's How to Get the New Character in 'Super Smash Bros. Ultimate' for Free

Act fast.

NFL Cancels Maroon 5's Pre-Super Bowl Press Conference
Sports

NFL Cancels Maroon 5's Pre-Super Bowl Press Conference

Amidst the ongoing controversy.

Sex Pistols & Dr. Martens Drop Counterculture-Infused Footwear Range
Footwear

Sex Pistols & Dr. Martens Drop Counterculture-Infused Footwear Range

The British icons have finally joined together.

RHUDE Draws From an Array of Influences for FW19
Fashion

RHUDE Draws From an Array of Influences for FW19

From traditional tailoring, military wear, auto racing gear and more.

J. Cole, Meek Mill & More to Perform at the 2019 NBA All-Star Game
Sports

J. Cole, Meek Mill & More to Perform at the 2019 NBA All-Star Game

Taking place on February 17.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.