After welcoming the golfing legend back into the fold,
However, this success proves that Woods isn’t done yet, and Nike’s campaign capitalizes on that resilience. Two-part images split a photo of Woods, first reading “He’s done…” then “it again.” The sportswear giant has unwaveringly sponsored the golfer throughout his career, even through scandal. These ads are indicative of the brand’s continuing support for Woods and the golfer’s unwillingness to acquiesce to the constraints of his health and age.
Meanwhile, Nike Golf aimed to capture more youthful players with a capsule designed in collaboration with Malbon Golf.
I think throughout this year some of @TigerWoods‘ issues were between his ears, as he had to remember how to win again. Tiger has been close, almost there. You knew he was going to win soon, and this week he did it.
— Jack Nicklaus (@jacknicklaus) September 23, 2018
Not exactly the finish I was looking for, but I gave myself a shot. Thank you for a great week Atlanta. Congrats to @TigerWoods and @JustinRose99. What a great scene on 18. Looking forward to the Ryder Cup next week. #RyderCupUSA
— Dustin Johnson (@DJohnsonPGA) September 23, 2018
Saw it first hand at Tampa.. @TigerWoods has been back for awhile.. He just likes being dramatic!! Awesome to watch that walk up 18.. And thank you Tiger.. My family thanks you. ..Every PGA Tour player thanks you.. Look forward to No 81!!
— Brandt Snedeker (@BrandtSnedeker) September 23, 2018
Get better, win… AGAIN!
It was never if, but when.
— Bridgestone Golf (@bridgestonegolf) September 23, 2018
— PGA TOUR (@PGATOUR) September 24, 2018