Celebrate Mid-Autumn Festival with These Five Luxurious Mooncakes

890 calories of deliciousness.

Food & Beverage 
35,266 Hypes 8 Comments

With the Mid-Autumn Festival happening right around the corner (the annual celebrations happens on the 15th day of the 8th lunar month) it’s hard to ignore the abundance of advertisements currently circulating throughout the city of Hong Kong. Mooncakes come in an assortment of variations that span across different Asian cultures, from the most prevalent version which sees lotus seed paste combined with egg yolk (蓮蓉), all the way to a variant that uses five different types of seeds and nuts as filling (五仁).

While the 3000-year-old holiday has its origins tied to China’s history in agriculture, the mooncake in modern times serves as a symbol for one of the most significant holidays in Chinese culture — much like how fruitcake or a gingerbread house can evoke the emotions tied to Christmas in Western cultures.

On top of international fashion brands getting behind Chinese New Year — in terms of Asia exclusives and timely promotions — this year sees new heights for the mooncake. In the days leading up to the Mid-Autumn Festival, we received an assortment of special edition mooncakes from some of the biggest global fashion houses and brands. It was shocking as only a few years ago, there were only a few brands creating mooncakes for the Mid-Autumn holiday, but this year saw an overwhelming amount from unexpected names. Rather than show you every single one, we have selected our top five mooncakes that best represent their respective brands, yet maintain the millennia-old tradition — Happy Mid-Autumn Festival!

Louis Vuitton
LV Monogram

This year, Louis Vuitton’s mooncakes are at the top of the list for presentation and quality. Taking cues from its Necessaire A The tea display trunk, the top of the box opens to reveal individual sliding compartments that house the mooncakes. The left side of the “trunk” has a larger opening which contains an exclusive blend of tea made by Mariage Frères — another direct reference to the house’s traditional Chinese…

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