SON OF THE CHEESE Hits the Streets of Tokyo in FW18 Lookbook
Dubbed “Shibuya Sober.”
SON OF THE CHEESE is back for the Fall/Winter 2018 season, hitting the streets of its native Tokyo to highlight an all-new batch of cold-weather wares. Aptly titled “Shibuya Sober,” the visuals are set amidst the bustling city ward, showcasing models in the collection pieces, while posting up next to real-life passersby in their natural habitat.
The lineup itself spans a cross-section of creative impressions, referencing everything from heritage sportswear, workwear, military cues, upscale casual and everything in between. Embracing a fall-friendly palette of orange, brown, red, green, and grey with plenty of black and white surfacing in and out, lightweight outerwear can be seen teaming up with color-blocked pullovers, rugby-style tops, and button-down shirts, resulting in a well-balanced seasonal range. Standout items include the patchwork aviator jacket and the bright red check print-adorned tracksuit, amongst others. Be sure to visit SON OF THE CHEESE’s online shop to catch wind of the collection’s impending release.
In other fashion news, Bajowoo of 99%IS- discusses the importance of customization & destruction for creation.
