Under Armour's Forge 96 Sneaker Kicks off New Sportstyle Category
UA opens up a new chapter while staying on trend.
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Under Armour is paying homage to its roots with the introduction of a new silhouette. Dubbed the UA Forge 96, the forthcoming model was originally mistaken for A$AP Rocky‘s inaugural sneaker collaboration alongside Under Armour. The trendy sneaker is set to kick off the UA Sportstyle category with a style akin to the bulky sneaker trend. The inaugural colorway sees shades of grey across the upper with black, red and blue accents throughout. Topping off the design is minimal branding on the tongue and heel portions.
Under Armour will welcome the new model alongside a strong group of pioneers representing the next generation of style. The lineup includes two-time Super Bowl champion Malcolm Jenkins to Hong Kong’s own Yeti Out and many others. The group is set to lead a selection of programs from live shows, pop-ups, workshops and additional experiences.
Under Armour’s UA Forge 96 arrives on August 31 at select retailers for $120 USD. You can find out further information on the UA Forge Forum via UAForgeForums.com. Take a look at the upcoming drop above and let us know your thoughts. Under Armour enthusiasts can also check out when to expect A$AP Rocky’s highly anticipated collaboration.
