Last month, adidas and A$AP Ferg came together for the promotional campaign in support of the PureBoost Go, revealing plans for a new Ferg single titled “Brag.” Now, as promised, adidas has released A$AP Ferg’s “Brag” track to jumpstart the “Track for Track” campaign.
As part of A$AP Ferg and adidas’s new campaign, the sportswear giant is also funding a refurbishment project that aims to breathe life into a Halrem running track. Shining the spotlight on Harlem’s local community, adidas and Ferg put together a special promotional visual to introduce their new partnership and its importance.
“Harlem means a lot to me. I hold it dear to me. It’s a place that I experienced growing up and I just never really wanted to leave,” Ferg says, breaking down his reasons for working with adidas on the new “Track for Track” campaign. ”Being in a position to give back to people in Harlem, that means so much.”
Produced by Frankie P, A$AP Ferg’s “Brag” is available for streaming on the adidas “Track for Track” website. You can check out adidas and Ferg’s new “Track by Track” promo below.
Earlier this summer, A$AP Ferg debuted two more new singles: “Verified” and “Not the Boy.”
— ADIDAS NYC (@adidasNYC) August 16, 2018
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