adidas Skateboarding Debuts Mark Gonzales's New Signature Sneaker

The Aloha Super is 20 years in the making.

By
Footwear
28,928 Hypes 24 Comments

In 1998, Mark Gonzales took to Germany’s Städtisches Museum to perform “Back Worlds Of Words,” a conceptual art piece that saw Gonzales boarding over, under and through a series of customized obstacles while wearing a fencing suit and adiStar Fencing sneakers. To commemorate the 20th anniversary of the piece, adidas Skateboarding tapped Gonzales for its Showcase X event, where he recreated “Back Worlds Of Words” and debuted his new signature sneaker: the Aloha Super.

Taking cues from the adiStar silhouette that Gonzales wore during the original performance, the Aloha Super showcases a muted palette on the upper, with nubuck and leather granting the model the durability to withstand frequent skate sessions. A reinforced heel, eyestays and leather tongue further emphasize the shoe’s sturdiness, while a grippy outsole reinforces board traction. Contrasting black branding comes in the form of the Three Stripes on the side and adidas logo on the tongue, with Gonzales’s initals executed in script on the rear.

Mark Gonzales’s Aloha Super sneaker hits retailers on August 18 for $90 USD. Watch some clips of “Back Worlds Of Words” below.

Most recently, Gonzales teamed up with Jansport for collaborative graphic backpacks.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

467 Users Online

What to Read Next

Drake Debuts Cover of Michael Jackson's "Rock With You"
Music

Drake Debuts Cover of Michael Jackson's "Rock With You"

During the first stop of his latest major tour.

Nike's React Element 87 Makes a Return in This Week's Footwear Drops
Footwear 

Nike's React Element 87 Makes a Return in This Week's Footwear Drops

Heavy hitters making their way to the shelves.

EXCLUSIVE: Stimulator Jones Shares Video for "Give My All"
Music

EXCLUSIVE: Stimulator Jones Shares Video for "Give My All"

The video was directed by Patrick Mattes.


'One-Punch Man' Trailer Reveals Season 2 Premiere Date
Entertainment

'One-Punch Man' Trailer Reveals Season 2 Premiere Date

Back and stronger than ever.

Nike Upgrades the Air VaporMax 95 With OG "Slate" Colorway
Footwear

Nike Upgrades the Air VaporMax 95 With OG "Slate" Colorway

Retro looks for the contemporary runner.

Deodorize Your Shoes While You Sleep with Panasonic's Shoe Deodorizer Device
Fashion

Deodorize Your Shoes While You Sleep with Panasonic's Shoe Deodorizer Device

Suck the stench out.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.