'Playboy' Taps Anti Social Social Club for In-House Clothing Label Launch
Introducing ‘Playboy”s first stand-alone clothing line: White Label.
Playboy is joining forces with Anti Social Social Club to kick off its in-house clothing label, dubbed Playboy White Label. This is the first-ever independent clothing line for Playboy, and the brand is already planning to roll out several more collaborations later this year. For the first drop, White Label and Anti Social Social Club’s collaborative gear encompasses a hoodie and cap emblazoned with all-over Rabbit Head prints and co-branding, complemented by a bold pink take on ASSC’s logo. Other White Label goods from the release include a hoodie and shirts with Playboy branding & Rabbit Head, accompanied by a pair of playful tees that showcase the Rabbit Head emerging from chest pockets.
Look for the new range to hit Playboy White Label’s website on August 8, 8:00 AM.
Most recently, Playboy linked up with The Hundreds for an expansive collaborative capsule.
