The Hundreds

The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.

The Air Jordan 11 "Bred" Headlines This Week's Best Footwear Drops
Footwear 

The Air Jordan 11 "Bred" Headlines This Week's Best Footwear Drops

Alongside a YEEZY BOOST 380 “Alien” restock, more Post Malone x Crocs, and plenty of other compelling kicks.

The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles
Footwear

The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles

Combining the Clyde’s original colorways.

The Hundreds Gets Nostalgic With Graphic-Heavy 'Space Ghost Coast to Coast' Capsule
Fashion

The Hundreds Gets Nostalgic With Graphic-Heavy 'Space Ghost Coast to Coast' Capsule

Featuring T-shirts, hoodies, a mug and more.

The Hundreds Taps Artist Tristan Eaton for a Monstrous Apparel Collaboration
Fashion

The Hundreds Taps Artist Tristan Eaton for a Monstrous Apparel Collaboration

Graphic goods featuring the acclaimed artist’s ‘Universal Monsters’ artwork.

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy
Food & Beverage

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy

Collaborators like Sean Wotherspoon, Chinatown Market and more will drop exclusive merch.

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds
Fashion

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds

Fresh off his recent book release.

Fred Durst Unveils The Hundreds Osiris D3 Collaboration
Footwear

Fred Durst Unveils The Hundreds Osiris D3 Collaboration

The Limp Bizkit frontman sports the iconic shoe.

Bobby Hundreds' Book 'This Is Not a T-Shirt' Is Really a Guide for Cultivating Communities
Fashion 

Bobby Hundreds' Book 'This Is Not a T-Shirt' Is Really a Guide for Cultivating Communities

“It’s not about the clothing, it’s about connecting.”

The Hundreds Tease New Osiris D3 Collaboration
Footwear

The Hundreds Tease New Osiris D3 Collaboration

The OG skate shoe returns.

The Hundreds x The Shadow Conspiracy Unleash BMX Bike and Clothing Capsule
Fashion

The Hundreds x The Shadow Conspiracy Unleash BMX Bike and Clothing Capsule

Highlighting the early days of BMX culture.

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