The Hundreds

The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.

The Hundreds Honors Stanley Kubrick With Three Film-Inspired Collections
Fashion

The Hundreds Honors Stanley Kubrick With Three Film-Inspired Collections

Paying homage to ‘The Shining,’ ‘Full Metal Jacket,’ and more.

Air Jordan 1 "Royal Toe" Reigns Atop This Week's Best Footwear Drops
Footwear 

Air Jordan 1 "Royal Toe" Reigns Atop This Week's Best Footwear Drops

Alongside the YEEZY BOOST 350 V2 “Sulfur” plus collaborations from The Hundreds, 424 and more.

The Hundreds x PUMA "Cliques" Collection Nods to High School Crews
Footwear

The Hundreds x PUMA "Cliques" Collection Nods to High School Crews

Fresh takes on the Clyde, Palace Guard, Performer Mid and RS Pure, all with matching apparel.

Blue the Great Remixes The Hundreds' Motifs For Color-Heavy Capsule
Fashion

Blue the Great Remixes The Hundreds' Motifs For Color-Heavy Capsule

Perfectly complementing his Air Jordan 1s.

The Air Jordan 11 "Bred" Headlines This Week's Best Footwear Drops
Footwear 

The Air Jordan 11 "Bred" Headlines This Week's Best Footwear Drops

Alongside a YEEZY BOOST 380 “Alien” restock, more Post Malone x Crocs, and plenty of other compelling kicks.

The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles
Footwear

The Hundreds Remixes OG PUMA Clyde For New "Decades" Styles

Combining the Clyde’s original colorways.

The Hundreds Gets Nostalgic With Graphic-Heavy 'Space Ghost Coast to Coast' Capsule
Fashion

The Hundreds Gets Nostalgic With Graphic-Heavy 'Space Ghost Coast to Coast' Capsule

Featuring T-shirts, hoodies, a mug and more.

The Hundreds Taps Artist Tristan Eaton for a Monstrous Apparel Collaboration
Fashion

The Hundreds Taps Artist Tristan Eaton for a Monstrous Apparel Collaboration

Graphic goods featuring the acclaimed artist’s ‘Universal Monsters’ artwork.

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy
Food & Beverage

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy

Collaborators like Sean Wotherspoon, Chinatown Market and more will drop exclusive merch.

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds
Fashion

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds

Fresh off his recent book release.

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