The Hundreds Channels California’s “Coming-of-Age” in Summer 2025 Collection
The Hundreds
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The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.
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Entitled “A Time & Place: A Summer Study of Los Angeles,” the collection marks the first delivery from the brand without Bobby Hundreds (officially) at the helm.
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Announcing the news shortly after the beloved brand closed down its Fairfax Avenue flagship.
In the ‘00s and 2010s, Los Angeles’ Fairfax Avenue was an epicenter of street culture. Now, with the last streetwear brand holding the block down closing its doors, a golden era is officially over.
Reimagining the foundational elements of the brand established from 2003-2005.
The label pays homage to the franchise that “helped [it] discover a passion for creativity” through a lineup of graphics, cut-and-sew pieces and accessories.
Featuring the world’s smallest arcade keychain.
Leaning into layering and prioritizing practicality.
Blending workwear and athletic styles in latest offering.
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