The Hundreds

The Hundreds

The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.

2016

The Hundreds launches its first talk show, "Having said that*"

2015

The Hundreds celebrates with Back fo the Future's 25th Anniversary by releasing a collaboration on Back to the Future Day
October 21, 2015

2014

The Hundreds unrolls the first of several collaborative projects with adidas

2013

Celebrates 10-year anniversary with party at Disneyland

2010

The Hundreds collaborates with Garfield
Opens New York City location in SoHo (The Hundreds New York)

2009

Launches The Hundreds print magazine

2008

Opens second store (The Hundreds San Francisco) in Union Square, SF
The Hundreds collaborates with Disney on The Lost Boys

2007

Opens first store (The Hundreds Los Angeles) in Fairfax, LA

2003

Founded by Ben and Bobby Hundreds
The Hundreds Draws From Streetwear Heritage for Winter '18
Fashion

The Hundreds Draws From Streetwear Heritage for Winter '18

Elevated throwback classics.

The Hundreds Commemorates ‘2001: A Space Odyssey’ With a Themed Collection
Fashion

The Hundreds Commemorates ‘2001: A Space Odyssey’ With a Themed Collection

Featuring trippy imagery based on key scenes.

The Hundreds Taps 'Looney Tunes' for Military-Influenced Capsule
Fashion

The Hundreds Taps 'Looney Tunes' for Military-Influenced Capsule

Wile E. Coyote and the Road Runner duke it out once again.

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds
Business of HYPE

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds

For the first time on ‘BoH,’ we hear two co-founders discuss their finely-balanced partnership.

The Hundreds Gets Cozy & Colorful for Fall 2018
Fashion

The Hundreds Gets Cozy & Colorful for Fall 2018

Sherpa fleece, retro anoraks and watercolor camo.

The Hundreds Taps 'Playboy' for New Collaboration
Fashion

The Hundreds Taps 'Playboy' for New Collaboration

Celebrating sexual revolution.

The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts
Footwear

The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts

Dropping in just a few days.

The Hundreds & Amoeba Music Utilize Dip-Dye Designs for New Collaboration
Fashion

The Hundreds & Amoeba Music Utilize Dip-Dye Designs for New Collaboration

Celebrating the intersection of streetwear and music.

The Hundreds Teams up With Rawkus Records on a Collaborative Capsule
Fashion

The Hundreds Teams up With Rawkus Records on a Collaborative Capsule

Celebrating hip-hop consciousness.

The Hundreds Pay Homage to Its West Coast Cali Roots for Summer 2018
Fashion

The Hundreds Pay Homage to Its West Coast Cali Roots for Summer 2018

Elevated streetwear classics.
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