The Hundreds

The Hundreds

The Hundreds is the world’s first social merchandising company, founded in 2003 by Bobby Kim and Ben Shenassafar. The company is inspired by Californian street culture, and is considered a lifestyle project for Californian skateboarding, surfing, hip-hop and punk culture.

Founded 2003
Industries Streetwear
Headquarter Los Angeles, CA, United States
The Hundreds Teams up With Rawkus Records on a Collaborative Capsule
Fashion

The Hundreds Teams up With Rawkus Records on a Collaborative Capsule

Celebrating hip-hop consciousness.
2,496 Hypes 7 Comments

The Hundreds Pay Homage to Its West Coast Cali Roots for Summer 2018
Fashion

The Hundreds Pay Homage to Its West Coast Cali Roots for Summer 2018

Elevated streetwear classics.
2,604 Hypes 9 Comments

The Hundreds Reveals Its Full 'The Karate Kid' Collection Lookbook
Fashion

The Hundreds Reveals Its Full 'The Karate Kid' Collection Lookbook

Coming your way this weekend.
4,521 Hypes 4 Comments


The Hundreds Teases Graphic-Heavy 'The Karate Kid' Collaboration
Fashion

The Hundreds Teases Graphic-Heavy 'The Karate Kid' Collaboration

Daniel vs. Cobra Kai all over again.
3,307 Hypes 4 Comments

The Hundreds Celebrates Monster Trucks with New BIGFOOT Collaboration
Fashion

The Hundreds Celebrates Monster Trucks with New BIGFOOT Collaboration

One of the sports world’s wildest events.
3,082 Hypes 18 Comments

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market
Business of HYPE

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market

People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
10,613 Hypes 16 Comments


To Survive, Streetwear Must Abandon Sexism
Fashion 

To Survive, Streetwear Must Abandon Sexism

The “boys’ club” mentality puts the entire movement in danger.
21,148 Hypes 180 Comments

The Hundreds Opens New Los Angeles Flagship With Limited Edition "Rosewood" Capsule
Fashion

The Hundreds Opens New Los Angeles Flagship With Limited Edition "Rosewood" Capsule

“RSWD FOREVER.”
4,319 Hypes 19 Comments

LAFC Unveils Jerseys With a Nod to Los Angeles Culture
Sports

LAFC Unveils Jerseys With a Nod to Los Angeles Culture

Featuring Roy Choi, Bobby and Ben Hundreds, Jason Markk and more.
6,012 Hypes 9 Comments

The Hundreds Enlists Japanese Artist Usugrow for a Special Capsule
Fashion

The Hundreds Enlists Japanese Artist Usugrow for a Special Capsule

Apparel adorned with calligraphy, punk, and hardcore graphics.
5,633 Hypes 5 Comments

More ▾

2016

The Hundreds launches its first talk show, "Having said that*"

2015

The Hundreds celebrates with Back fo the Future's 25th Anniversary by releasing a collaboration on Back to the Future Day
October 21, 2015

2014

The Hundreds unrolls the first of several collaborative projects with adidas

2013

Celebrates 10-year anniversary with party at Disneyland

2010

The Hundreds collaborates with Garfield
Opens New York City location in SoHo (The Hundreds New York)

2009

Launches The Hundreds print magazine

2008

Opens second store (The Hundreds San Francisco) in Union Square, SF
The Hundreds collaborates with Disney on The Lost Boys

2007

Opens first store (The Hundreds Los Angeles) in Fairfax, LA

2003

Founded by Ben and Bobby Hundreds