Executed in vibrant greens and yellows, each item sports a unique Carhartt patch revised with Brain Dead’s logo as a nod to the revisionary nature of the drop. Illustrative graphics elevate a range of classic Carhartt goods like overalls and carpenter pants, blending the laid-back California attitude of Brain Dead with Carhartt’s blue-collar heritage. Imagery ranges from “FOUNTAIN OF YOUTH” verbiage, an assortment of layered imagery and occasional bits of embroidery, like an exclamation point-emoting fly on the overalls’ chest pocket.
Along with the clothing, the brands will launch Brain Dead Index Vol. 1, an exclusive publication of graphics & illustrations. Over two dozen artists contributed to the publication, which comes in an appropriately substantial hard-cover edition.
Look for the drop to hit Brain Dead’s website, selected stockists and Carhartt WIP retailers on July 14. To commemorate the launch, Dover Street Market‘s London, New York, Ginza, Singapore and Beijing outlets will host dedicated installations.
Most recently Carhartt WIP joined Heron Preston for deconstructed capsule collaboration.