After launching its graphic-heavy CALVIN KLEIN JEANS EST. 1978 sublabel, CALVIN KLEIN 205W39NYC returns to the limelight with its Willy Vanderperre-lensed Fall 2018 campaign. Showcasing key goods from January’s runway presentation, the photos playfully utilizes warped perspectives to highlight fireman-inspired coats, knit headgear and thick-rimmed glasses. Though it offers plenty of striped or houndstooth patterns in line with the label’s Pre-Fall 2018 release, the atmosphere of the campaign takes precedence over the clothing, with models placed far in the background or only seen from the shoulders up. Driving the off-kilter influence home, one photo places as much emphasis on a flying structure made of rock as it does the sweater- and skirt-clad figure.
Look for the multi-media advertising campaign to appear in print, digital and social formats, as well as billboards around the globe.
Elsewhere, the Raf Simons-helmed label reworked its Carlos 10 sneaker with drawcord closure.