Solebox Berlin Made Resellers Wear Nike Air Max 1 “Parra” After Purchase

Some tip-toed out of the store to keep the uppers uncreased.

Footwear
38,420 Hypes 37 Comments

Parra and Nike‘s highly-anticipated Air Max 1 and Zoom Spiridon models dropped over the weekend. Solebox Berlin was one of the select retailers that carried the AM1 iteration. In an ingenious attempt to prevent any reselling, the boutique ordered customers to immediately wear the collaborative model after purchase. However, the mandate didn’t stop several sharp-witted resellers to walk out of the shop with a deadstock pair. Some tip-toed their way out of the boutique as to keep the shoe’s uppers uncreased while others instantly cleaned the outsoles after wearing them outside of the store.

“For this release, we did a ‘walk out’ which means they had to wear the shoes before leaving the store,” said the retailer on Instagram. “But boy, you can’t stop ‘em from reselling, they immediately started to clean the shoes.” View the hilarious attempts below and let us know your thoughts.

In other footwear stories, Virgil Abloh gives us an early look at the upcoming Nike Air Presto x Off-White™ sequel.

Read Full Article

What to Read Next

Nike Air Max 1 Surfaces in "Burgundy Crush"
Footwear

Nike Air Max 1 Surfaces in "Burgundy Crush"

Releasing this month, just in time to round out the Fall season.

Nike Readies Air Max 1 in "Ironstone"
Footwear

Nike Readies Air Max 1 in "Ironstone"

Continuing to celebrate the 35th anniversary of the iconic silhouette.

Nike Dresses the Air Max 1 '87 in Wild Animal Prints
Footwear

Nike Dresses the Air Max 1 '87 in Wild Animal Prints

Featuring tiger stripes, cowhide patterns, and paisley prints.


Official Look at the Nike Air Max 1 "Somos Familia"
Footwear

Official Look at the Nike Air Max 1 "Somos Familia"

In celebration of Latin Heritage Month.

Vans Vault Blazes Forward With New WTAPS Collection
Footwear

Vans Vault Blazes Forward With New WTAPS Collection

The two brands reunite for a 13-piece capsule.

Ananda Development and jeffstaple Celebrate Metropolitan Creativity with Urban Soul Campaign
Design 

Ananda Development and jeffstaple Celebrate Metropolitan Creativity with Urban Soul Campaign

Presented by Ananda
The city is alive.

J Hus Will Go to Trial to Face Knife Charge
Music

J Hus Will Go to Trial to Face Knife Charge

The trial date is December 10.

Kevin Parker Hints at Tame Impala's New Album
Music

Kevin Parker Hints at Tame Impala's New Album

He also touches on his collaborations with SZA and Mark Ronson.

Nintendo Files Lawsuit Against Emulator Sites
Entertainment

Nintendo Files Lawsuit Against Emulator Sites

LoveROMs and LoveRETRO are under fire.


Virgil Abloh Gives an Early Look at the Upcoming Nike Air Max 97 x Off-White™
Footwear

Virgil Abloh Gives an Early Look at the Upcoming Nike Air Max 97 x Off-White™

A contrasting sequel.

Snapchat Will Terminate Snapcash This August
Tech

Snapchat Will Terminate Snapcash This August

Ending its peer-to-peer payment service feature after four years.

Shonen Jump x Uniqlo UT T-Shirts Return for Final Collaboration
Fashion

Shonen Jump x Uniqlo UT T-Shirts Return for Final Collaboration

One more drop of ‘Dragon Ball,’ ‘Naruto’ & ‘One Piece’ goods.

AMBUSH's New FW18 Drops Include Damaged Knits & Rose Charm Jewelry
Fashion

AMBUSH's New FW18 Drops Include Damaged Knits & Rose Charm Jewelry

Experimental pieces come to the fore.

Samsung Pokes Fun at Apple Store Employees With New Galaxy S9 'Ingenious' Ads
Tech

Samsung Pokes Fun at Apple Store Employees With New Galaxy S9 'Ingenious' Ads

And of course, the iPhone X.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.