CALVIN KLEIN Introduces CALVIN KLEIN JEANS EST. 1978 Label

Photograph-printed goods celebrate the brand’s legacy.

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Following its Andy Warhol-centric drop, CALVIN KLEIN is introducing a new label, dubbed “EST. 1978” in honor of the brand’s founding year. Appropriately, the new line is both a celebration and update to the American brand’s heritage.

All-over prints grant the release a sense of youthfulness, with bold imagery showcasing Western plains, barns and Richard Avedon’s iconic photograph of Brooke Shields. Despite the contemporary approach to design, the selection channels CALVIN KLEIN’s heritage through recognizable silhouettes and sturdy textiles — denim shirts, jeans and jackets to form the base of the collection. Tees and hoodies round out the comfy wardrobe essentials, while layering pieces and accessories include puffer jackets, backpacks, a coat and cap, all emblazoned in complementary, eye-grabbing imagery.

Look for EST. 1978 on the CALVIN KLEIN web store and at retailers like HBX soon.

Most recently, the label’s 205W39NYC imprint released its luxurious Pre-Fall 2018 collection.

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