REIGN to Re-Release Hyped Sneakers at Retail Prices

Giving sneakerheads another chance at popular shoes.

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Footwear
32,115 Hypes 4 Comments

Meatpacking district-based retailer REIGN is giving sneakerheads a second chance with its “Deadstock” program. This new initiative will re-release popular sneakers at retail prices, giving fans another opportunity to cop sold-out releases. Available through the store’s new REIGN Releases app, each sneaker launched through “Deadstock” will come with a certificate of authenticity, to ensure that customers are getting the real deal.

The first models to debut under REIGN’s “Deadstock” are the adidas YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi Festival,” all dropping via REIGN Releases later this month.

Recently, adidas teased the Calabasas-like Continental 80

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