Sean Wotherspoon & GUESS Jeans U.S.A.'s "Farmers Market" Concept Goes Global
The collection is taking over the summer.
Alongside Sean Wotherspoon, heritage brand GUESS Jeans U.S.A. has introduced plans for the global expansion of its “Farmers Market” concept.
Originally launched in Los Angeles last month, the ”Farmers Market” collection hit the shelves of select retailers and pop-up events in May and June. The capsule range is made up of contemporary takes on pieces from the GUESS archives, and utilizes the “classic over-dye and wash” methods that were employed in ’80s and ’90s manufacturing. Notably, the vibrant collection also takes inspiration from the storied history of California’s agricultural lineage.
Paris’s Club 75, London’s Selfridges, Tokyo’s GR8, Australia’s Lessons, Singapore’s Dover Street Market, Milan’s Slam Jam, Florence’s Luisa Via Roma, Hong Kong’s Juice, and China’s Innersect App will all sell items from GUESS Jeans U.S.A.’s “Farmers Market” collection. Limited-edition pieces from the initial downtown Los Angeles pop-up will also be sold at the aforementioned locations.
At the beginning of the year, GUESS Jeans U.S.A. and Cali Thornhill DeWitt celebrated the life of Anne Nicole Smith.
