Raf Simons Taps Floral Arrangements for Fall/Winter 2018 Campaign
The moody imagery was shot by Willy Vanderperre.
Lensed by Willy Vanderperre and styled by Olivier Rizzo, Raf Simons debuts its Fall/Winter 2018 campaign. Channeling similar floral themes first seen in Raf Simon’s critically lauded FW18 runway presentation, the imagery juxtaposes floral arrangements and moody portraiture with striking results. To grant the wilting arrangements an air of decay, the colorful bouquets are undercut with half-peeled oranges, plastic bags, insects and a spare dollar. This discomfort complements the model pictures, which make use of aggressive lighting and close-up shots to candidly showcase the collection’s ragged knitwear and intimate photographic prints. Further underscoring the sense of unease, colorful latex gloves create shiny, industrial contrast against the otherwise muted clothing.
Check out the shots above and expect the collection to hit stockists in the coming months.
Recently, Simons curated a Calvin Klein installation at Art Basel.
