The Hundreds Teams up With Rawkus Records on a Collaborative Capsule
Celebrating hip-hop consciousness.
The Hundreds is back with a brand new collaboration to its name, this time devising a capsule collection alongside Rawkus Records. Boasting joint projects with The Karate Kid, BIGFOOT, and Usugrow just this year alone, the new lineup, however, borders on a musical movement that opposed mainstream popularity, embracing an independent voice centered around artistic substance.
In a sense doing battle with the “jiggy rap” era so prevalent throughout much of the mid-‘90s, Rawkus kept to its conscious core, fostering such artists as Mos Def, Talib Kweli, Common, Pharoahe Monch and a young Eminem, amongst others, while keeping dynamic lyricism front and center.
The collection itself is made up of graphic T-shirts, branded hoodies, a coach jacket, snapback cap and a beanie in a wide tonal spectrum, including red, green, brown, yellow and black. The collaborative collection will make its debut on May 24 in-store at the brand’s L.A.-area outpost and online shop with a portion of the proceeds going to The Unusual Suspects Theatre Company — a group dedicated to enriching underserved youth through theatre.
Elsewhere in fashion, UNDEFEATED emphasizes classic sportswear in Drop 2 of its Summer 2018 collection.
