ALYX's Matthew M. Williams Reveals Data-Inspired Nike Capsule

“The future uniform of training.”

By
Fashion
37,201 Hypes 22 Comments

Matthew M. Williams — the designer behind ALYX — has revealed a new performance gear collection with Nike, mixing data influences with his own design ethos. For the capsule, Williams used computational design and analyzed data regarding motion, heat and sweat zones to create the “future uniform of training.”

Discussing this technique, Williams explained that “what computational design and computer data can offer is really the future of design. It allows us to see things or take things further than we might otherwise. It helps to create a different perspective that we can build around. Working in tandem — with data and emotion — is super interesting.” Despite the important role of data in designing the collection, Williams also added his own personal “imperfections” including raw edge finishes.

The collection encompasses menswear and womenswear, and covers everything from T-shirts and tank tops to performance-related accessories such as socks and a towel. Take a look at the first images of the collection — shot by Ryan Murray – and expect the “MMW” collection from Nike and Williams to drop on July 12.

In other fashion news, take a first look at COMME des GARÇONS’ newest line.

Read Full Article
Image Credit
Ryan Murray

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

450 Users Online

What to Read Next

LeBron James Dons Nike LeBron 15 "SVSM" PE
Footwear

LeBron James Dons Nike LeBron 15 "SVSM" PE

Inspired by the Air Zoom Generation.

EXCLUSIVE: UnoTheActivist & Rich The Kid Cause a Ruckus in Video For “Fabo” Remix
Music

EXCLUSIVE: UnoTheActivist & Rich The Kid Cause a Ruckus in Video For “Fabo” Remix

He also discusses his upcoming projects.

The Iconic PUMA GV Special Returns for the Summer
Footwear 

The Iconic PUMA GV Special Returns for the Summer

Presented by PUMA
Inspired by tennis but adopted by the streets.


Watch G-BABY GVVAAN Pull off a Legendary Art Heist in New "Oi!" Video
Music

Watch G-BABY GVVAAN Pull off a Legendary Art Heist in New "Oi!" Video

Produced by Pi’erre Bourne.

Rico Nasty Drops Music Video For "Rage"
Music

Rico Nasty Drops Music Video For "Rage"

The follow-up to “Trust Issues”.

Get an Exclusive Preview of Gucci's New SoHo Store in this Immersive Video
Fashion

Get an Exclusive Preview of Gucci's New SoHo Store in this Immersive Video

10,000-square-feet of Italian luxury.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.