The Iconic PUMA GV Special Returns for the Summer

Inspired by tennis but adopted by the streets.

Presented by PUMA
Footwear 
8,474 Hypes 6 Comments

In homage to a silhouette that has endured generational shifts in aesthetics, PUMA has reintroduced the iconic GV Special. Transcending its original tennis roots, the sneaker became a cultural staple piece along the I-95 corridor. Adopted by communities in Baltimore, DC, Philly and Atlanta, the shoes’ subtle detailing seamlessly melded with urban and hip-hop fashion, thus becoming a fan-favorite and catching the eyes of Yo Gotti and Meek Mill along the way.

Tapping into the essence of its archives, the German footwear imprint has slated the sneaker as a summer essential. Retooling the model with a chunkier sole, the first of the releases is presented in tonal black and white with tumbled leather in the upper, alongside perforated leather on the toe for breathability. With minimal embellishments, accents emblematic of the brand swathe the shoe to complete the offering.

To shop the classic kicks, head over to PUMA’s website. Also, look out for variants with different materials and colorways releasing throughout the summer.

Read Full Article
Stylist
Colin LoCascio/HYPEBEAST
Model
MARCO PICKETT
Photography Assistant
Eric McArthur/HYPEBEAST
Clothing
Advisory Board Crystals, EFM Engineered for Motion, Insatiable, MISBHV, and MSGM

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

638 Users Online

What to Read Next

Watch G-BABY GVVAAN Pull off a Legendary Art Heist in New "Oi!" Video
Music

Watch G-BABY GVVAAN Pull off a Legendary Art Heist in New "Oi!" Video

Produced by Pi’erre Bourne.

Rico Nasty Drops Music Video For "Rage"
Music

Rico Nasty Drops Music Video For "Rage"

The follow-up to “Trust Issues”.

Get an Exclusive Preview of Gucci's New SoHo Store in this Immersive Video
Fashion

Get an Exclusive Preview of Gucci's New SoHo Store in this Immersive Video

10,000-square-feet of Italian luxury.


The Land Ark Drake Fuses Contemporary Design With RV Living
Design

The Land Ark Drake Fuses Contemporary Design With RV Living

The upper echelon of RVs.

Watch Ryan Reynolds & Josh Brolin Go Head-to-Head with Playground Insults
Entertainment

Watch Ryan Reynolds & Josh Brolin Go Head-to-Head with Playground Insults

Brolin brings up Green Lantern.

Human Made's SS18 Editorial Keeps Things Laid Back
Fashion

Human Made's SS18 Editorial Keeps Things Laid Back

Inspiration for the summer months.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.