The Iconic PUMA GV Special Returns for the Summer

Inspired by tennis but adopted by the streets.

Presented by PUMA //Footwear 

In homage to a silhouette that has endured generational shifts in aesthetics, PUMA has reintroduced the iconic GV Special. Transcending its original tennis roots, the sneaker became a cultural staple piece along the I-95 corridor. Adopted by communities in Baltimore, DC, Philly and Atlanta, the shoes’ subtle detailing seamlessly melded with urban and hip-hop fashion, thus becoming a fan-favorite and catching the eyes of Yo Gotti and Meek Mill along the way.

Tapping into the essence of its archives, the German footwear imprint has slated the sneaker as a summer essential. Retooling the model with a chunkier sole, the first of the releases is presented in tonal black and white with tumbled leather in the upper, alongside perforated leather on the toe for breathability. With minimal embellishments, accents emblematic of the brand swathe the shoe to complete the offering.

To shop the classic kicks, head over to PUMA’s website. Also, look out for variants with different materials and colorways releasing throughout the summer.

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Stylist
Colin LoCascio/HYPEBEAST
Model
MARCO PICKETT
Photography Assistant
Eric McArthur/HYPEBEAST
Clothing
Advisory Board Crystals, EFM Engineered for Motion, Insatiable, MISBHV, and MSGM
PUMAPUMA GV Special

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