Nike & Matthew M. Williams Explore Their Collab's Unique Features for "Captured Motion"
A new visual directed by Thibaut Grevet.
Nike has linked up with New York’s Matthew M. Williams for a new visual in support of their recent collaboration. The pairing’s latest joint effort is a visual directed by Thibaut Grevet, a talented visual artist who works with Frenzy Paris and Knucklehead. Notably, the video — published by NOWNESS — examines the “potential of movement in different visual dimensions” and explores the “power and versatility of the collection.” Two dancers serve as the vignette’s stars, while Leo Walk leads the way when it comes to the choreography. The visual was shot in a Ukraine quarry, and spotlights the forward-thinking function of the clothes.
You can check out Nike, Matthew M. Williams and Thibaut Grevet’s “Captured Motion” video above.
Last week, Matthew M. Williams also teased a Vapor Street Flyknit collaboration with Nike.
