ADER error Taps Selfie Culture in SS18 Campaign

The age of the fit pic.

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Fashion
10,140 Hypes 11 Comments

Following the unveil of its Spring/Summer 2018 lookbook earlier last month, quirky Korean fashion label ADER error drops the collection’s accompanying campaign, dubbed “Take A Selfie.”

Drawing from their conceptual social media presence, ADER’s latest spread captures the spirit of (you guessed it) selfie culture through iPhone-wielding models posing in select looks from the expansive range.

Peep the campaign above then shop the collection over on the brand’s website. In other fashion news, ALYX’s Matthew Williams reveals data-inspired Nike capsule.

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