Ader Error's Spring/Summer 2018 "A MOBILE SPACE (WORLD)" Lookbook
The South Korean brand cleverly presents its latest collection in screenshots.
The anonymous South Korean design collective, Ader Error started out with just a small alleyway showroom in Itaewon, Seoul about three years ago. Since then, the brand has fostered a cult following for its unique Instagram presence, captured the attention of fashion enthusiasts on an international level, and most recently collaborated with French-Japanese label Maison Kitsuné.
Ader Error continues to push the bounds of style and concept with its latest Spring/Summer 2018 lookbook, “A MOBILE-SPACE (WORLD),” which imagines a takeover of a mobile phone, where the operating system and content have all been replaced with Ader Error. The brand compares itself to a social network; in that the clothes function similarly as a platform for expression, inspiration, communication, and archive. Cleverly presented as screenshots, take a look at part of the extensive collection above, which can already be shopped online here.
