J. Cole's "ATM" Features in New NBA Playoffs Spot

Highlighting plays from recent basketball games.

By
Sports
8,456 Hypes 1 Comments

Last weekend, ESPN dropped a new promo featuring all-new verses from hip-hop artist J. Cole.

Now following his seemingly out of nowhere album K.O.D., which released on Friday following a string of surprise shows in New York City and London, ESPN has once again featured Cole for its latest spot. Utilizing Cole’s single “ATM,” the track plays in the background while fans react to some of the highlighted plays in recent basketball games over texts.

In addition to including “ATM” in the new ESPN commercial, the rapper’s new single also got an excellent visual to accompany it.

Peep the commercial above and stream K.O.D. below. Also be sure to check out Kamau Haroon, the artist behind the album cover artwork.


Read Full Article

What to Read Next

The Nike Vandal High Supreme in "Burgundy Ash"
Footwear

The Nike Vandal High Supreme in "Burgundy Ash"

Another colorway of the throwback shoe is on its way.

A Look Inside the Cherry Los Angeles Pop-Up This Weekend
Fashion

A Look Inside the Cherry Los Angeles Pop-Up This Weekend

A huge start for the new West coast brand.

A First Look at the Upcoming Virgil Abloh x Nike Air Prestos
Footwear

A First Look at the Upcoming Virgil Abloh x Nike Air Prestos

They’re coming.


PORTER Revamps G-SHOCK's GMW-B5000
Fashion

PORTER Revamps G-SHOCK's GMW-B5000

An all-metal overhaul, complete with a Porter carrying case.

Kanye West Unveils 'Saint Pablo' Tee by George Condo
Fashion

Kanye West Unveils 'Saint Pablo' Tee by George Condo

The painter teams up with ‘Ye once again.

FILA Releases an Apparel Line Inspired by the 'Mindblower' Sneaker
Fashion

FILA Releases an Apparel Line Inspired by the 'Mindblower' Sneaker

Classic styles revamped with an innovative pop-up.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.