Now following his seemingly out of nowhere album K.O.D., which released on Friday following a string of surprise shows in New York City and London, ESPN has once again featured Cole for its latest spot. Utilizing Cole’s single “ATM,” the track plays in the background while fans react to some of the highlighted plays in recent basketball games over texts.
In addition to including “ATM” in the new ESPN commercial, the rapper’s new single also got an excellent visual to accompany it.
Peep the commercial above and stream K.O.D. below. Also be sure to check out Kamau Haroon, the artist behind the album cover artwork.
— NBA on ESPN (@ESPNNBA) April 14, 2018