J. Cole Drops Fiery Verse in ESPN's NBA Playoff Promo

“It’s gold at stake for Golden State. How much weight can King’s shoulders take?”

By
Sports
23,343 Hypes 3 Comments

As we enter into the 2018 NBA Playoffs, ESPN has just released a new promo featuring an all-new verse from hip-hop artist J. Cole. In the commercial, a video montage of NBA talents from Golden States’ Stephen Curry to Cleveland’s LeBron James can be seen as Cole tosses out some lyrical flows.

In just under a minute and a half, Cole lays out all the storylines of the 2018 NBA Playoffs, calling attention to the weight on LeBron’s shoulder, the chip on Russell Westbrook’s, and James Harden’s motivation to be the very best in the sport. “It’s gold at stake for Golden State/How much weight can King’s shoulders take,” raps Cole about Golden States’ Stephen Curry and Cleveland Cavaliers’ LeBron James. “Never sleep on a man that’s expected to lose/With a chip on his shoulder and something to prove,” Cole continues to rap over Russell Westbrook’s highlights.

Check out the full ESPN NBA Playoffs promo below. The 2018 NBA Playoffs started today in two different time zones. For more sports-related news, Jason Derulo spotlights Haiti in 2018 FIFA World Cup music video.

Read Full Article

What to Read Next

Teaser of the Air Max 95 "Jade" From atmos' "WE LOVE NIKE" Pack Surfaces
Footwear

Teaser of the Air Max 95 "Jade" From atmos' "WE LOVE NIKE" Pack Surfaces

Coming soon.

Derek Jeter's "RE2PECT" Air Jordan 11 Low Gets a Release Date
Footwear

Derek Jeter's "RE2PECT" Air Jordan 11 Low Gets a Release Date

New York Yankees-inspired.

Jason Derulo Spotlights Haiti in 2018 FIFA World Cup Music Video
Sports

Jason Derulo Spotlights Haiti in 2018 FIFA World Cup Music Video

Wyclef Jean also makes a cameo.


Mecanoo Designed the World's Largest Single-Roof Performing Arts Center
Design

Mecanoo Designed the World's Largest Single-Roof Performing Arts Center

Taiwan will host the Berlin Philharmonic Orchestra to celebrate.

The Vans "Japan Fabrics Collection" Recreates Textures With High-Tech Digital Prints
Footwear

The Vans "Japan Fabrics Collection" Recreates Textures With High-Tech Digital Prints

Leaf, marble and paper motifs appear on the shoes.

Yohji Yamamoto x New Era Goes Floral for Spring/Summer 2018
Fashion

Yohji Yamamoto x New Era Goes Floral for Spring/Summer 2018

A classic Yohji pattern returns.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.