ESPN's NBA Playoff Promo Feat. J. Cole

Billboard

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As we enter into the 2018 NBA Playoffs, ESPN has just released a new promo featuring an all-new verse from hip-hop artist J. Cole. In the commercial, a video montage of NBA talents from Golden States’ Stephen Curry to Cleveland’s LeBron James can be seen as Cole tosses out some lyrical flows.

In just under a minute and a half, Cole lays out all the storylines of the 2018 NBA Playoffs, calling attention to the weight on LeBron’s shoulder, the chip on Russell Westbrook’s, and James Harden’s motivation to be the very best in the sport. “It’s gold at stake for Golden State/How much weight can King’s shoulders take,” raps Cole about Golden States’ Stephen Curry and Cleveland Cavaliers’ LeBron James. “Never sleep on a man that’s expected to lose/With a chip on his shoulder and something to prove,” Cole continues to rap over Russell Westbrook’s highlights.

Check out the full ESPN NBA Playoffs promo below. The 2018 NBA Playoffs started today in two different time zones. For more sports-related news, Jason Derulo spotlights Haiti in 2018 FIFA World Cup music video.