Kicking off its ambitious ‘Mindblower’ shoe project which boasts over 40 collaborations with brands like Kinfolk, 10 Corso Como and Sneaker Lab, sportswear brand FILA has launched a series of pop-up shops to also showcase an extended line of apparel and accessories. Taking cues from the classic runner which was originally released in 1995, the unique warped logo and chunky silhouette serve as inspiration for FILA’s latest retail experience and clothing line. Using optical illusions to trick the eye, the pop-up shop provides a backdrop of portals and stretched out text to complement the collection, which includes graphic-heavy tees, hoodies, windbreakers, waist packs, duffel bags and caps emblazoned with the distorted emblem.
Get a closer look at the Mindblower line above, and visit FILA’s website to shop the items directly. If you’re in NYC, Seoul or Tokyo, stop by one of the locations below to experience the pop-up firsthand. In case you missed it, be sure to check out all the looks from the extensive shoe collaboration as well.
New York City (April 20 – May 3)
107 Grand Street, New York, NY 10013
Monday to Thursday: 12 p.m. – 8 p.m.
Friday: 10 a.m. – 8 p.m.
Seoul (April 20 – May 4)
Kasina Premium Shop Hongdae
6, Jandari-ro 6-gil, Mapo-gu, Seoul
Monday to Sunday: 12 p.m. – 10 p.m.
Tokyo (April 20 – May 17)
Atmos Blue Omotesando
29-4, Jingu-mae 4-Chome, Shibuya-ku,
Tokyo, 150-0001 Japan
Monday to Sunday: 12:00 p.m. – 9 p.m.