New Balance's Latest American-Made 990v4 Is a Tribute to the Sneaker's Pedigree

The “1982” will cost a mere $100 USD.

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First launched in 1982, New Balance‘s iconic 990 set the standard for the sneaker company’s designs, and yielded a legacy of cutting-edge running shoe design. Nowadays, the silhouette is more of a walking sneaker than high-end runner, but remains in demand, even more so with chunky runners en vogue. In honor of the shoe’s heritage, New Balance is issuing a commemorative “1982” model, with only 1,500 pairs to go around. The limited sneaker features the classic grey, navy and white hues seen on the original iteration, and it will retail for only $100 USD — a nod to the price of the shoe when it released almost four decades ago.

The “1982” 990v4 will release at a select few stores around the globe on April 14, check out the North American stockists below. Most recently, YCMC touched on a similar element of the sneaker’s history, joining New Balance for the $100 bill-inspired “Benjamin Bread.”

New York City, NY – New Balance, 150 5th Ave
Atlanta, GA – Foot Locker, Greenbriar Pkwy SW
Palo Alto, CA – Shoe Palace, 451 University Ave
Philadelphia, PA – Kicks USA, Roosevelt Mall, 2339 Cottman Ave
San Francisco, CA – New Balance, 856 Market St
Washington, D.C. – YCMC, 1060 Brentwood Rd NE
Windsor Mill, MD – YCMC, Security Mall, 6901 Security Blvd

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