YCMC Joins New Balance for a $100 Bill Inspired 990v4
Looking back to the 990’s cultural heritage.
US-based sneaker shop YCMC has teamed up with New Balance for a take on the 990v4 silhouette inspired by the colors of a $100 bill. When the 990 first released back in 1982, it became the first athletic sneaker to retail for $100 USD making the silhouette a symbol of luxury and status.
Named the “Benjamin Bread” the collaborative sneaker comes with a money-green pigskin upper with gray mesh accents. The money theme continues on to the sneaker’s detailing, with metallic gold used on the heel tab, midsole and around the New Balance logo. Lastly, the “Benjamin Bread” 990v4 will be presented in a special-edition shopping tote designed to look like a bank deposit bag. The collaboration is set to drop at YCMC’s web store and physical locations on March 23, with each pair priced at $165 USD.
In other New Balance news, the sportswear label recently signed a huge new deal with the US military.
