YCMC Joins New Balance for a $100 Bill Inspired 990v4

Looking back to the 990’s cultural heritage.

Footwear
7,601 Hypes 4 Comments

US-based sneaker shop YCMC has teamed up with New Balance for a take on the 990v4 silhouette inspired by the colors of a $100 bill. When the 990 first released back in 1982, it became the first athletic sneaker to retail for $100 USD making the silhouette a symbol of luxury and status.

Named the “Benjamin Bread” the collaborative sneaker comes with a money-green pigskin upper with gray mesh accents. The money theme continues on to the sneaker’s detailing, with metallic gold used on the heel tab, midsole and around the New Balance logo. Lastly, the “Benjamin Bread” 990v4 will be presented in a special-edition shopping tote designed to look like a bank deposit bag. The collaboration is set to drop at YCMC’s web store and physical locations on March 23, with each pair priced at $165 USD.

In other New Balance news, the sportswear label recently signed a huge new deal with the US military.

Read Full Article

What to Read Next

New Balance 990v4 Returns With a Hertiage-Inspired Grey Colorway
Footwear

New Balance 990v4 Returns With a Hertiage-Inspired Grey Colorway

In case you missed out on the 990v3s, these would be a worthy alternative.

JJJJound Shares New Balance 990v4 Official Look and Release Details
Footwear

JJJJound Shares New Balance 990v4 Official Look and Release Details

Featuring technical elements in honor of the silhouette’s roots.

Closer Look at JJJJound's Upcoming New Balance 990v4 Collaboration
Footwear

Closer Look at JJJJound's Upcoming New Balance 990v4 Collaboration

Releasing in the second week of October 2021.


JJJJound Teases Upcoming New Balance 990v4 Collaboration in Navy
Footwear

JJJJound Teases Upcoming New Balance 990v4 Collaboration in Navy

Serving as a follow-up to its 992 collection that dropped in 2020.

mastermind JAPAN Officially Unveils Latest Gundam Collaboration
Design

mastermind JAPAN Officially Unveils Latest Gundam Collaboration

Following up their highly sought after 2013 collaboration.

Watch the First Official Trailer for Netflix's 'The Titan'
Entertainment

Watch the First Official Trailer for Netflix's 'The Titan'

Starring Sam Worthington and Taylor Schilling.

Ego Creates Most Blatant Balenciaga Triple S Ripoff Yet
Footwear

Ego Creates Most Blatant Balenciaga Triple S Ripoff Yet

No denying the inspiration here.

Learn Why Super Saiyans Have Blonde Hair
Entertainment

Learn Why Super Saiyans Have Blonde Hair

Probably not what you expected.

HEAD PORTER Celebrates Its 20th Anniversary With Rop Van Mierlo
Fashion

HEAD PORTER Celebrates Its 20th Anniversary With Rop Van Mierlo

The artist once had a dog bite the tip of his ear off.


Michael B. Jordan to Produce WWII Drama About African-American Liberators
Entertainment

Michael B. Jordan to Produce WWII Drama About African-American Liberators

Still unclear if Jordan will star in the project.

Jordan Brand Unveils Chris Paul’s New Jordan CP3.XI Silhouette
Footwear

Jordan Brand Unveils Chris Paul’s New Jordan CP3.XI Silhouette

Dropping next month.

Denzel Curry & IDK Go Crazy In Wild New Song, “Uh Huh”
Music

Denzel Curry & IDK Go Crazy In Wild New Song, “Uh Huh”

The two are currently on the road for A$AP Ferg’s ‘Mad Man’ tour.

Alliance of American Football Set to Kick off in 2019
Sports

Alliance of American Football Set to Kick off in 2019

An XFL competitor.

Nike Dresses the Air Max 270 in a Pair of New Colorways
Footwear

Nike Dresses the Air Max 270 in a Pair of New Colorways

“Total Orange” and “Hot Punch.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.