New Balance Receives $17.3 Million USD U.S. Military Contract

Troops will receive new American-made footwear.

By
Footwear
10,947 Hypes 10 Comments

After years of back-and-forth, the United States Department of Defense has announced a $17.3 million USD contract with New Balance to supply American military personnel with American-made footwear. 1941’s Berry Amendment made it a requirement for the American military to arm soldiers and staff with as much domestically-sourced equipment as possible, but for years only the uniforms were made in America.

Thanks to a big push from Maine’s senators, New Balance’s military-compliant sneakers will become part of regimental wear within months. Not only will this ensure that military personnel wear American-made goods from head to toe, but it will bolster New Balance’s ranks of workers. As New Balance president and CEO Rob DeMartini notes, “This is a great win for the preservation and growth of American manufacturing jobs. This Department of Defense contract confirms New Balance’s long-standing commitment to making shoes in this country and our ability to deliver high-quality American-made athletic footwear for our nation’s servicemen and women.”

New Balance plans to hire more workers along its supply chain to fulfill the contract as the shoes are rolled out in the coming year.

Of course, the company’s bread and butter are its lifestyle and running sneakers, which include the new “Triple Black” M990BB4.

Read Full Article

What to Read Next

Best New Art: Banksy Invades NYC, James Jean's Stained Glass Works & More
Arts 

Best New Art: Banksy Invades NYC, James Jean's Stained Glass Works & More

Including a new group show by Nike ATELIAIR in Tokyo.

BEDWIN & THE HEARTBREAKERS Mixes Relaxed & Formal Pieces for Spring/Summer 2018
Fashion

BEDWIN & THE HEARTBREAKERS Mixes Relaxed & Formal Pieces for Spring/Summer 2018

Sophisticated yet street-ready.

Cardi B Says #MeToo Movement Neglects Video Vixens
Music

Cardi B Says #MeToo Movement Neglects Video Vixens

“A lot of video vixens have spoken about this and nobody gives a f*ck.”


'Sicario: Day of the Soldado' Trailer Showcases a Drug War With No Rules
Entertainment

'Sicario: Day of the Soldado' Trailer Showcases a Drug War With No Rules

“Adiós.”

Kim Jones to Dior Homme: What Does it Mean for the Brand?
Fashion 

Kim Jones to Dior Homme: What Does it Mean for the Brand?

Industry insiders share their views on the recent appointment.

Help Design the Next PUMA Collaboration for Sesame Street's 50th Anniversary
Footwear

Help Design the Next PUMA Collaboration for Sesame Street's 50th Anniversary

Your child’s design could win big.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.