Following pop-ups in Hong Kong and LA last year, Vetements‘ latest temporary space sees the label partner with Joyce to take over a warehouse in Seoul. The space featured leaning towers of boxes, as well as ladders used for display, industrial-style fixtures and even a selection of chocolate and candy.
The Joyce pop-up included some of Vetements’ classic collaborations, including the now-iconic DHL pieces, Reebok sock-sneakers and patchwork Tommy Hilfiger tees. Elsewhere, the Demna Gvasalia-led label celebrated its Zürich base by selling tourist-themed magnets and traditional style bells. Other pieces on sale at the temporary store included special-edition T-shirts and raincoats from Vetements’ Hong Kong pop-up. Check out what went down at the launch of the Seoul pop-up above.
Vetements recently launched another pop-up in Paris, which is set to run until next month.
- HYPEBEAST KR