On the heels of news that the brand was recycling old clothing for its Harrod’s window displays, Vetements has announced a new venture. Beginning tomorrow, the label will launch a pop-up at Paris’s Montaigne Market.
Montaigne Market is a multi-brand boutique founded on Avenue Montaigne in 2005, the first of its kind in the area. After closing for relocation and renewal, the store is reopening in a big way by partnering with Vetements for a month-long pop-up shop. No word on the goods to expect at the event, but the brand produced a host of exclusives for November 2017’s Hong Kong pop-up.
The pop-up begins March 2 and runs through April 7. Elsewhere, Vetements unveiled a closer look at its full range of collaborative DHL gear.