DHL x Vetements: Inside the Pop-up Shop's Preparation and Chaotic Opening
Highlights from the DHL point of view.
Delivery group DHL recently worked with fashion house Vetements for an epic harbor pop-up shop in Kowloon’s Kai Tak Cruise Terminal. The madness that ensued the morning of was orchestrated by a well-controlled fleet of DHL workers the night before, all coordinating and planning out its presentation of products using trucks, vans and boxed stalls as vendors. The video highlight reel shows the organization and planning of the location in preparation for the onslaught of customers, aerial shots of just how large the event was, behind-the-scenes of the setups, and more.
Check out the reel above and view the Vetements Fall/Winter 2017 drop for this season’s inspiration.